Class project where I was tasked to create a point-of-purchase display that effectively showcases a product and attracts the attention of potential consumers.
The freestanding point-of-purchase display created for Bradford’s limited edition ornaments collection was designed to resemble a gift under a Christmas tree. The display itself was modeled after a present topped with a bow and is able to hold up to 24 individual packages. The products are placed on different tiers of the display, each level showcases a different side of the packaging to the consumer.
The display is a minimalist yet nostalgic take on Christmas, featuring a traditional holiday color palette and design elements that celebrate the season by resembling presents under a Christmas tree.
Overall, this display reflects the brands style while also incorporating classical and vintage Christmas accents. This combination effectively draws in Bradford’s target audience of Christmas enthusiasts and tempts them to take one of these beautiful boxes off the shelf and back home.
